The technology behind Clubmartin
Speed, reliability and data protection do not happen by accident. Our shop, order system, warehouse, chat and search are all built and run by us — hosted entirely in Germany. That is why pages open in a heartbeat and your data stays exactly where it belongs.
Fast, because we thought about it
Every page you look at goes through several smart shortcuts before it reaches you. Frequently visited pages are already fully prepared and delivered in a fraction of a second. Only pages that no one has looked at for a while are freshly assembled — and even then it happens within a heartbeat.
In practice a product page is with you in about a fifth of a second. A category listing is often even quicker. And even the search finishes typing before you do.
A catalogue that stays quick
Speed alone is not the point — you need something worth looking at. Behind the fast pages sits a catalogue of thousands of products across many brands, each of them fully translated into four languages and findable in real time.
Over 8.000 products
With more than 200.000 individual size and colour variants.
Over 160 brands
Directly sourced — no distributor in between.
Textile glossary
Hundreds of editorial entries that answer the questions you would otherwise google.
Four languages
Every product name and description translated into English, French and Italian.
Instant search
Results appear while you are still typing — no round-trip delay.
Editorial buying guides
Thousands of curated guides help you find the right product without knowing an article number.
Everything from one hand
Many online shops are stitched together from rented tools: a rented shop platform, a rented search, a rented CRM, a rented helpdesk, a rented analytics service. Each one sees your data. We built our own tools and we run them on our own servers — because that is the only way to promise what we promise below.
| Component | Clubmartin | Typical shop |
|---|---|---|
| Shop | Own development | Rented shop platform |
| Search | On our own servers | External search service |
| Orders & warehouse | Own system | External ERP |
| Customer data (CRM) | Stored only with us | External CRM service |
| Help chat | Own chat, own backend | External helpdesk provider |
| Reviews | Own review system | External review portal |
| Fonts | Locally embedded | Loaded from external font service |
The only third parties we use are the payment providers you actively choose at checkout and our German hosting partner. Nothing else quietly phones home about you.
Data protection is a design decision
Because we control the whole shop, we can enforce data-protection rules that a rented platform simply cannot. Everything is opt-in, everything is documented, nothing is turned on by default that shouldn't be.
100% German hosting
All servers stand in German data centres, operated by a German partner with a signed data-processing agreement.
Tracking off by default
Analytics, ads, personalisation — all switched off until you actively accept. Even then, your IP is anonymised and ad data reduced.
No hidden tracking pixels
The usual army of social-media and heatmap pixels simply does not exist here — not even in an "off" state that could be flipped on later.
Fair cookie banner
"Reject all" is exactly as prominent as "Accept all". No dark patterns, no external service reading your choices.
End-to-end encryption
Every byte between your browser and our shop is encrypted — and we make sure your browser cannot fall back to an unencrypted connection.
No data resale
Your data is used to process your order and support you — and for nothing else. No marketing lists sold, no anonymised profiles licensed.
Questions?
Enterprise buyers regularly ask us for a data-processing agreement or a security overview. We are happy to send both.