Cool bags
Insulated transport for summer parties, catering rollouts and give-away campaigns with tangible benefits
31 Cool bag models for adults from five brands, with capacities from 2 to 25 litres, insulated aluminium- or EPE-foam inner walls and cooling times of four to six hours. From the lunch bag for the bakery giveaway campaign, through the wine-bottle carrier for specialist retail, to the 25-litre family bag for the company summer party.
Explore the rangeWhen temperature becomes an advertising medium
Hardly any promotional item gets as much real everyday use as the insulated cool bag: transporting drinks to the company summer party, the wine customer campaign at the wine retailer, the bakery's cake give-away for the 100th-anniversary celebration, the sandwich bag for the primary-school sponsored run. Unlike the ballpoint pen or the notepad, which disappear into the desk after two weeks, the cool bag is carried visibly for years at the barbecue, in the boot and at the swimming lake — each time with the printed company or brand logo. Technically, the insulation determines the advertising value: aluminium-laminated inner lining lasts four to five hours; EPE-foam insulation with leak-proof seams manages six hours or more. Volumes between 5 and 8 litres are in the snack-bag range (lunch, two to three drinks cans), 12 to 18 litres are the standard for family outings, and from 22 litres upwards the bag becomes a weekend supply container for four to six people. We show you here which cool bag works for which B2B campaign, which materials and insulation types make sense, and how a few filters get you to the right model.
View all Cool bags
6 Cool bags you should know
Handpicked highlights from our assortment – for different requirements and budgets.
Bestseller family format
Halfar Cool Bag Family 18L Polyester
18 litre volume with a stable base structure, padded shoulder strap and reflective inner lining – the standard choice for family outings and mid-sized company summer parties. German B2B manufacturer Halfar with reliable resupply.
Sustainable large format
Premium wine trade
L-merch felt cool bag for 6 bottles
Felt outside with 6-bottle layout and aluminium insulation - the high-quality gift for wine trade customer campaigns and delicatessen give-aways. The customer continues to use the bag as a wine presentation at home.
Picnic classic
Halfar Cool Basket with zip and inner section
Classic basket shape with two carry handles and a removable insulating insert — the picnic setting for country-inn campaigns and delicatessen specialist trade. Immediately looks like a high-quality gift.
Tradespeople & construction site
L-merch Vesper cool bag with outer compartment, 17.2L
17.2 litres with additional outer pocket for cutlery, napkin and accessories – the complete snack-lunch kit for tradesperson onboarding, site lunches and field sales campaigns.
Full-surface photo print
BagBase insulated sublimation lunch bag in microfibre, black
Microfibrei outer material with sublimation printability for full-surface photo print – the premium giveaway with maximum design freedom for marketing and event campaigns without compromising on motif choice.
What you can do with our Cool bags
From band merch to corporate identity – the right model is the basis for a thousand ideas.
Company summer party & beverage transport
Employees meet at the swimming lake for the annual summer party: the HF2211 Family 18L is packed with 12 bottles of water and cool packs, the padded shoulder strap relieves the 500-metre walk from the car park. Reflective inner lining keeps the drinks cooled for five hours, the company logo on both sides is visible throughout the afternoon.
Bakery give-away & customer campaign
The traditional bakery celebrates 100 years and packs 500 mini cool bags NT3656 for the customer campaign with a butter roll, a piece of cake and a 0.3-litre bottle of organic lemonade. 2 litre volume, aluminium lining, printed bakery logo - the give-away becomes a snack bag for weeks and carries the logo into the family.
Wine trade customer campaign & delicatessen
The specialist wine trade sends its A-customers three selected bottles for their anniversary in the NT0667 felt cool bag basket - the felt look and the 6-bottle layout appear high-quality immediately. The customer continues to use the bag for restaurant visits with their own wine or as a wine presentation at home; the specialist trade's logo remains visible for years.
Catering rollout & hot food transport
The catering provider transports hot dishes to the on-site company celebration: the NT0045 with 22 litres of EPE foam insulation keeps the soup warm for six hours, the parallel cold dish is transported in the HF8030 Softbasket. Both bags carry the catering logo and are perceived by the customer as professional equipment - an important trust factor with new customers.
Tradesperson onboarding & construction-site meal break
The construction company packs every new apprentice a welcome set: the NT810 lunch cool bag with 17.2 litres and an outer compartment for cutlery is the central component alongside safety shoes and a company polo shirt. The bag goes to the building site every day, and the company logo is present at every break-time meal.
Roadshow kitting & trade fair giveaway
The car dealership brings 200 BG960 sublimation lunch bags each to the roadshow through five cities - full-surface photo print with the new model on both sides. The microfibrei look stands out from the standard polyesteri give-aways, prospects use the bag as a workshop cool-box substitute and visibly carry the model motif in their surroundings for months.
What the cool bag properties really mean
So that you can make a well-founded decision: here we explain the five most important product features of cool bags in detail – with their significance, sensible applications and concrete buying tips.
Volume (litres)
The interior capacity of the bag
Determines how many drinks, snacks or dishes you can keep cool. Rule of thumb: 2 litres are enough for a lunch, 5-8 litres for snack outings with three to four people, 12-18 litres for the family Sunday trip, from 22 litres for company summer parties and catering transport.
Insulation build-up
Aluminium lamination or EPE foam
Determines the actual cooling time and temperature stability. Aluminium-laminated polyesteri (standard insulation) holds for four to five hours with sufficient cool packs, EPE foam insulation (premium) manages six hours and more, additionally with better temperature stability under direct sunlight.
Material & sustainability
Polyester, rPET or felt
Determines look, feel and environmental footprint. 100% polyesteri (300-600D) is the robust B2B standard, rPETi recycled polyester offers the same robustness with a better environmental footprint and story value, and recycled PES felt plays in the premium look segment for wine merchants and organic shops.
Carrying style & handle design
Shoulder strap, backpack or basket
Determines everyday usability and audience Fit. A shoulder strap is the standard for 6-18 litre capacities and mixed uses; a rucksack carry relieves the back at 15+ litres and over long distances; a basket carry with two handles is the classic picnic format for the outing.
Additional compartments & features
External pocket, mesh side pockets, volume extension
Determines everyday usability beyond the pure cooling function. Outer compartment for accessories (napkin, cutlery, cool pack), meshi side pockets for drink bottles, two-chamber layout to separate drinks and food, and volume expansion via zip for flexible loading.
Six ways to the right cool bag
Whether summer party, wine trade or catering rollout – here are the curated combinations of volume, insulation and brand that work in everyday B2B use.
Company summer party & family outing
Family format 13-20 litres with reflective lining and padded shoulder strap - the standard choice for company summer parties, club barbecues and family outings over four to six hours of use.
Give-away in a large run
Compact 2-5-litre models with aluminium lamination and a simple carry strap — the standard choice for bakery customer campaigns, school sponsorship, nursery welcome packs and employee-onboarding sets in large runs.
Wine trade & delicatessen gift
Felt outside or basket shape with 6-bottle layout - the setting in which the recipient continues to use the bag as a wine presentation at home and visibly carries the specialist trade logo for years.
Sustainable green corporate campaign
rPET recycled Polyester or felt from recycled PES fibres - identical robustness to virgin Polyester but with visible sustainability statement and matching communication for green corporate target groups.
Tradespeople & construction-site meal break
Snack format with outer pocket for cutlery and napkin, robust 600D Polyester and sturdy handle - the daily work kit for tradesperson onboarding sets and field service campaigns with high demand.
Catering rollout & bulk transport
Large format from 22 litres with EPE-foam insulation, sturdy base construction and robust carrying system — the professional kit for catering providers, roadshow rollouts and mobile catering deployment.
The most important cool bag brands
Five manufacturers cover the complete cool bag range - from the German B2B specialist via the European volume provider to the Spanish sustainability focus. Here is what each brand stands for.
L-merch
Europe-wide distributed B2B brand with the widest cool bag portfolio - from the 2-litre Innsbruck mini to the 22-litre recycling large cool bag. Particularly strong in the felt segment with wine trade presentation formats and in rPET recycling for green corporate campaigns. Consistently calculable costs on large runs.
Halfar
Bielefeld manufacturer with the most functionally thought-through cool bag range in the German-speaking B2B market. Particularly strong on lunch and sports models with a sophisticated compartment layout, and on soft basket formats with volume expansion. German-language product documentation and stable resupply capability over years.
BagBase
British promotional brand with a design-led streetwear approach to the cool bag segment. Particularly strong on recycled models with a fashion look and the unique sublimation microfibre lunch bag for full-surface photo prints – the only choice for marketing campaigns with demanding motif design.
Stamina
Spanish B2B manufacturer with a clear sustainability profile - all models from rPET recycled Polyester or recycled materials. Particularly strong in the medium to large volume range with clean workmanship and coherent CSR communication for green corporate campaigns.
Quadra
British business bag brand with a robust 600D polyester cool bag in its range – the pragmatic business look for corporate kit and tradesperson onboarding sets where robustness takes priority over design ambition.
Unisex concept for every target group
With 31 unisexi models, cool bags are consistently cut gender-neutral – one cool bag suits all users and application scenarios, regardless of wearer and target group.
Unisex
A cool bag for every target group
All 31 Cool bag models are designed unisexi and work equally well for men, women and in the team. Capacities from 2 to 25 litres cover every B2B application, from the mini-lunch giveaway to the large catering transport.
- 31 unisex models from five brands
- Volume 2 to 25 litres for every application
- Top: L-merch, Halfar, BagBase, Stamina, Quadra
Which fabric, which cut?
Not every material and not every cut suits every project. Here you will find the right combination.
100% polyester 300-600D
With 14 models (plus 8 further polyesteri variants), the dominant material combination in the cool bag range. Robust polyester in 300 to 600 denieri is print-friendly, colourfast and consistently available across reorders. The safe choice for 80% of all giveaway, merch and corporate applications, combined with aluminium lamination or EPE foam insulation on the inside.
rPET recycled Polyester
3 models with certified rPETi content from recycled PET bottles – above all in the Stamina range and in selected L-merch and BagBase models. Identical robustness and colour stability to virgin polyesteri, but with a visibly better environmental footprint. Standard choice for green corporate campaigns, organic shop giveaways and CSR roll-outs with clear sustainability messaging.
Recycled PES felt
Recycled polyesteri felt as outer material for selected wine trade and delicatessen models. Looks immediately high-quality, dampens shocks and works particularly well as a wine or gift setting – the customer continues to use the bag as a decorative or presentation element at home and the specialist retailer's logo remains visible for years.
Polypropylene & special materials
2 models made of 100% polypropylene – significantly lighter than polyesteri, with similar robustness and good printability using sublimation. Alongside these, special materials such as microfibrei (BagBase BG960 for full-surface sublimation print) and nyloni for premium business applications. Niche materials for specific campaign requirements.
Taking responsibility
Organic Cotton, Fairtrade, recycled materials: sustainability is our standard.
from rPETi recycled Polyesteri - especially in the Stamina range for green corporate campaigns
Model made from recycled polyesteri felt – the premium wine trade gift with a high-quality look
Models made from robust polyesteri (300-600D) with long service life and active continued use over years
Volume range from giveaway item to professional catering transport for every campaign size
All about Cool bags
The actual cooling time depends on three factors: insulation build-up, cool pack configuration and outside temperature. Standard aluminium-laminated models hold four to five hours with two medium-sized cool packs and outside temperatures up to 25 degrees. EPE foam insulation with reflective lining manages six hours and more, even in sunlight. Important: pre-cool the bag before fillingi in the fridge or with cool packs, then the contents stay cold noticeably longer. At outside temperatures above 30 degrees you should plan for at least two to three cool packs and keep the bag in the shade.
For the classic mass-promotional give-away (bakery, nursery, school sponsorship), 2 to 5 litres in mini-lunch format are ideal — a sandwich, snack and a small drinks bottle fit inside and the price remains calculable. For wine-trade customer campaigns and the specialist-trade gift, 6 to 8 litres is the wine-bottle format — two to three bottles including a cool pack. For the family Sunday outing and team trips, 13 to 18 litres is the right size. From 22 litres upwards, the professional catering-transport and company summer-party applications for four to six people begin.
The aluminium-laminated lining (the standard) reflects heat and is entirely sufficient for short to medium cooling times of four to five hours - the pragmatic B2B option for giveaways and merch items. EPE-foam insulation (the premium build) has a physically thicker wall and buffers heat pickup over six hours and more, and additionally stabilises the internal temperature under direct sunlight. For catering roll-outs, hot-food transport and premium customer campaigns, EPE foam is the right choice; for standard promotional items, aluminium lamination is enough.
All Cool bags in our range are fundamentally decoratable - standard processes are transfer printi (small runs from 25 units, ideal for colour logos), screen print (medium to large runs with simple colour designs) and embroidery (particularly effective on felt-containing models and premium applications). Sublimation printingi only works on models specifically designed for it, such as the BagBase BG960 microfibrei lunch bag - the result is a full-surface photo print. Please supply the print file as a vector, preferably in a spot colour for clean results.
Cool bags are splash-proof as standard, but not guaranteed watertighti – melted ice or spilled drinks can seep through the seams during long standing times. If you need leak-proof applications (ice transport in specialist retail, permanent use of cool packs in catering), choose models with PU-coated polyesteri inner lining and sealed seamsi – or additionally use gel cool packs instead of pure ice, because these do not leak when thawed.
Five brands cover 100% of our cool bag range: L-merch (11 models) and Halfar (11 models) share the top position. Halfar is the German B2B specialist from Bielefeld with particularly well-thought-out snack and sports models, L-merch is the European volume provider with a wide felt and recycling range. BagBase (4 models) brings British streetwear design for sublimation and microfibrei prints, Stamina (3 models) is the Spanish sustainability specialist with rPETi focus, Quadra (1 model) rounds off with robust 600D polyesteri business appearance.
Cool bags must never go in the washing machine – the aluminium lamination and the EPE foam lose their insulating effect. Clean the inner lining damp with a mild washing-up liquid, allow the bag to dry completely open (at least 24 hours) and store it open between uses – closed and damp, mould quickly builds up in the inner lining. In the event of spilled liquids, rinse immediately with warm water and air-dry. With good care, a high-quality cool bag will last five years or more in active use.
We carry the BagBase BG362 Kids Adventure cool bag as a dedicated Kids variant - compact volume, colourful graphics and child-friendly closures. For further Kids applications we recommend the small 2-5 litre models from the adult range (NT3656 Innsbruck, BG288 BagBase Mini) - these are excellently suited as nursery lunchbox bag, school snack or sports club drinks set. For special children's programmes (holiday camp, nursery welcome pack) contact us directly, we will then check the appropriate Sizes and printability for your target group.
Ready for your Cool bag?
Filter the cool bag range by volume, brand, material and insulation - or have our team put together a sample set with three sizes and three insulation variants.
To the cool bag range