Corporate wear
Also known as: business wear, office wear
Uniform clothing for employees of a company in customer contact (retail, hospitality, reception, field sales, trade fairs) - positioned between workwear and business fashion.
Description
Corporate wear refers to uniform clothing companies provide to employees in customer contact. Classic uses are brick-and-mortar retail (store teams), hospitality (reception, service), airlines and railways (cabin crew, train staff), car dealerships (sales staff), banks (advice, reception) and trade-fair teams. Corporate wear is more than workwear: it carries the brand, the corporate design and a specific appearance.
Typical components are polo shirts, blouses, shirts, chinos, blazers, softshell jackets, fleece vests and ties or scarves - usually decorated in the company's house colours. The distribution model is often an employee portal where each staff member orders their personal allowance from a pre-defined module range. The modular (separation) approach is central so different sizes can be combined.
Important manufacturers in the European B2B market are Hakro, Kariban, Sol's, James & Nicholson, B&C, Russell, Kübler, Engelbert Strauss and Olymp. Trends of recent years: sustainable materials (organic cotton, rPET), unisex cuts and softer, casual silhouettes - classic pinstripe suits are on the decline.
Properties
| Issuer | Not a label - clothing category for customer contact |
|---|---|
| Scope | Brand appearance + representative fit, Business Casual |
| Label | Employee ordering portals, modular range, distribution points |
Related product categories
Sources & references
2- Hakro Corporate Fashion hakro.com https://www.hakro.com/
- Wikipedia: Uniform Wikipedia — Freie Enzyklopädie https://en.wikipedia.org/wiki/Uniform
