Private label
Also known as: Private label, Own brand, White label, Store brand
Concept in which a retailer or converter sells goods under their own brand while outsourcing production to a manufacturer (converter, dyer, decorator).
Description
Private label (own brand, store brand) refers to textile products sold under a retailer's or customer's brand but produced by an external manufacturer. The classic case in textile B2B: a fashion supplier, sports club or corporate reseller buys blank textiles (T-shirts, polos, hoodies) from brands such as B&C, Gildan, Fruit of the Loom or Stanley/Stella, adds their own neck label, hang tag and packaging and sells them as their own collection.
Stages:
- White label: standard catalogue product with only the customer logo/label. Low MOQ (50–200 pcs), short lead time.
- Rebranding / relabelling: existing model with replaced label (tearaway, transfer label, embroidered neck)
- Full private label (cut & sew): own patterns, fabrics, colours. High MOQ (500–2,000+), lead time 8–20 weeks.
- Made-to-measure private label: bespoke corporate wear or hotel uniforms
Legal: rebranding requires permission to remove the original manufacturer's label; CE, GPSR and CLP obligations pass to whoever places the product on the market. Best-known textile private-label ecosystems: B&C, Stanley/Stella, Neutral, Sol's, Russell, Kariban, Fruit of the Loom.
Properties
| Principle | Retailer sells under own brand |
|---|---|
| White label | Catalogue + customer logo, MOQ 50-200 |
| Full private label | Cut & sew, MOQ 500-2000+ |
| Blank suppliers | B&C, Stanley/Stella, Gildan, Sol's |
| Legal duties | GPSR/CLP pass to placer on market |
Related product categories
Sources & references
1- Wikipedia: Private label Wikipedia — Freie Enzyklopädie https://en.wikipedia.org/wiki/Private_label
